Nice to meet you!
I’m Feds
A collage of photographs from Federica’s design work and everyday life.
Product designer with 5+ years of experience.
I design services and experiences that make products clearer, and more human.
Here are some of the projects I’ve worked on over the past few years.
Federica
Bruschi
As a Service & Product Designer, I work across the full product journey: from research and insight-gathering through to journey mapping, prototyping, and delivering thoughtful, user-centred solutions.
Contact meI design end-to-end experiences across high-impact products, working closely with product, editorial, and engineering teams to ship meaningful improvements for millions of users on iPlayer and the pan-BBC Account capability.
Supported user-centred design for BBC News elections and democratic participation. Worked closely with product, engineering, and editorial teams to deliver accessible, trustworthy experiences during key national events.
Worked as part of a multidisciplinary service design team, applying Design Thinking methods to shape digital services for large organisations and public-sector partners. Supported research, co-design, and experience definition across complex service ecosystems.
Merged design innovation with management expertise to create human-centred, business-aware solutions.
Trained in visual and cross-media communication, combining technical design skills with strategic problem-solving.