Nice to meet you!
I'm Feds
@nandi
@prianca
@nandi
@prianca
Product designer with 4+ years of experience.
I design services and experiences that make products clearer, and more human.
⇣
✩ Selected projects
✩ Selected
projects
Here are some of the projects I've worked on over the past few years.
✩ About me
Federica
Bruschi
As a Service & Product Designer, I work across the full product journey: from research and insight-gathering through to journey mapping, prototyping, and delivering thoughtful, user-centred solutions.
Product Designer
Mar 2022 - Present
BBC - London UK
I design end-to-end experiences across high-impact products, working closely with product, editorial, and engineering teams to ship meaningful improvements for millions of users on iPlayer and the pan-BBC Account capability.
Product Designer
Mar 2022 - Present
BBC - London UK
I design end-to-end experiences across high-impact products, working closely with product, editorial, and engineering teams to ship meaningful improvements for millions of users on iPlayer and the pan-BBC Account capability.
Product Designer
Mar 2022 - Present
BBC - London UK
I design end-to-end experiences across high-impact products, working closely with product, editorial, and engineering teams to ship meaningful improvements for millions of users on iPlayer and the pan-BBC Account capability.
Jr. Product Designer
Aug 2021 - Feb 2022
BBC - Glasgow, UK
Supported user-centred design for BBC News elections and democratic participation. Worked closely with product, engineering, and editorial teams to deliver accessible, trustworthy experiences during key national events.
Jr. Product Designer
Aug 2021 - Feb 2022
BBC - Glasgow, UK
Supported user-centred design for BBC News elections and democratic participation. Worked closely with product, engineering, and editorial teams to deliver accessible, trustworthy experiences during key national events.
Jr. Product Designer
Aug 2021 - Feb 2022
BBC - Glasgow, UK
Supported user-centred design for BBC News elections and democratic participation. Worked closely with product, engineering, and editorial teams to deliver accessible, trustworthy experiences during key national events.
Service Designer
2020 Summer Internship
Gruppo Trentasei - Milan, IT
Worked as part of a multidisciplinary service design team, applying Design Thinking methods to shape digital services for large organisations and public-sector partners. Supported research, co-design, and experience definition across complex service ecosystems.
Service Designer
2020 Summer Internship
Gruppo Trentasei - Milan, IT
Worked as part of a multidisciplinary service design team, applying Design Thinking methods to shape digital services for large organisations and public-sector partners. Supported research, co-design, and experience definition across complex service ecosystems.
Service Designer
2020 Summer Internship
Gruppo Trentasei - Milan, IT
Worked as part of a multidisciplinary service design team, applying Design Thinking methods to shape digital services for large organisations and public-sector partners. Supported research, co-design, and experience definition across complex service ecosystems.
M.Sc. Management & Design Innovation
2020 - 2021
Glasgow University | The Glasgow School of Art
Merged design innovation with management expertise to create human-centred, business-aware solutions.
M.Sc. Management & Design Innovation
2020 - 2021
Glasgow University | The Glasgow School of Art
Merged design innovation with management expertise to create human-centred, business-aware solutions.
M.Sc. Management & Design Innovation
2020 - 2021
Glasgow University | The Glasgow School of Art
Merged design innovation with management expertise to create human-centred, business-aware solutions.
B.Sc. Communication Design
2015 - 2019
Polytechnic University of Milan
Trained in visual and cross-media communication, combining technical design skills with strategic problem-solving.
B.Sc. Communication Design
2015 - 2019
Polytechnic University of Milan
Trained in visual and cross-media communication, combining technical design skills with strategic problem-solving.
B.Sc. Communication Design
2015 - 2019
Polytechnic University of Milan
Trained in visual and cross-media communication, combining technical design skills with strategic problem-solving.